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Memorial Day weekend is largely considered to be the unofficial start of the summer season. And with the promise of warmer weather comes a flurry of car shoppers looking to get behind the wheel of a brand new whip just in time for the months ahead.

There is perhaps no better opportunity to carve out a little bit of time out of your weekend to come down to Audi South Austin and have a look around our new model lineup. You see, in keeping with Memorial Day tradition, we will be featuring a number of exciting Memorial Day Specials on…

The new Audi RS 7 is a feast for the senses.

 

An attitude problem isn’t always a problem. #AudiRS7 Photographer: @jchurbz Remember to tag your best photos with #TractionTuesday for a chance to be featured.

A photo posted by Audi (@audi) on Apr 26, 2016 at 1:19pm PDT

We all know it's not polite to stare. But when the new Audi A3 rolls onto the scene, it will take every ounce of willpower in your body to not look on longingly with wide eyes.

It stops. They stare. #AudiA3 pic.twitter.com/fNlxx1iSdt

— Audi (@Audi) April 22, 2016

When you first decide to buy a luxury performance car in Austin, San Marcos, Bee Cave, Lakeway, or Westlake, what do you look for?

Power is paramount, understandably; comfort and an intriguing design. Modern safety and security. And, of course, the best of connectivity. Earlier this month we looked at advanced new technology in the A4 sedan, and all of its stunning new advancements--like Audi connect, pre-sense city, and intuitive Head-Up Display functionality.

But, while…

One inch longer, nearly an inch wider, yet 265 pounds lighter than the outgoing model, there are a sea of changes that have been made to the 2017 Audi A4. Perhaps most noteworthy, however, are those that lie beneath the sheet metal, more specifically, the advancements in technology.

 

They landed on the moon with less. #AudiA4

A photo posted by Audi (@audi) on Mar 14, 2016 at 10:14am PDT

We've always loved the Audi Q7 luxury SUV--it's versatile, it's fun to drive, and with standard quattro all-wheel drive, it's really a fantastic car to have on the roads of San Marcos, Bee Cave, Lakeway, and Westlake.

If you've been thinking that maybe you could use a new 2017 Q7 in Austin, you're on the right track. Just check out the incredible array of standard and available tech features that this luxury SUV could bring to your everyday drive, and you'll see why so many people are choosing this stunning new vehicle.

There's a lot to love about the 2016 Audi A3 in Austin.

Whether you like the fuel economy benefits of a compact car, the convenience of a small sports car, or the comfort of a luxury sedan in general, the Audi A3 is sure to please across the board. It brings a more refined type of power to the segment, with smooth handling and strong dynamics that feel at home on tight city streets, open country roads, and vast stretches of highway. And if you've been craving the feeling of premium luxury power in San Marcos, Bee Cave…